Businesses these days are taking most of their marketing efforts online. But offline marketing tactics shouldn't be forgotten completely. The next following offline marketing channels can pertain to both new and established businesses. After all, social networks like Facebook and Twitter are built specifically for disseminating ideas to friends, and then further outwards to friends of friends. But let’s not forget that good old fashioned offline word-of-mouth is arguably even more powerful. These are lasting impressions that can help win customers over and get them involved with potent brand evangelism. A spoken recommendation is the main influencing factor in up to half of all purchases.
Offline Marketing Ideas to Help Your Business
Offline Marketing Ideas
1. Networking – There’s a heap of people out there that are willing to either buy your product or service (if you can just find a way to get in front of them), or are willing to help get your product or service in front of the people who want to buy from you. When networking, focus your attention on the following groups of people that pertain to your business:
TV and radio personalities (actors, musicians, reporters, etc.).
Marketing experts that have a better reach/more knowledge than you do.
Bloggers and social media celebrities (Facebook, Twitter, Pinterest, YouTube, etc.).
2. Customers - Maintain high levels of honesty and integrity - Customers go out on a limb when they recommend you, so make sure they feel secure trusting you with their reputations.
3. Flyers – They’ve been around forever, but now that most businesses have taken their marketing online, you might find that there’s a significant opening in your area to hand out or post flyers to prospective clients.
Offline Marketing Ideas to Help Your Business
4. Business Cards – These are particularly effective for your ‘old school’ customer or business contact. There’s something that’s just so tangible about having a well-made, snappy business card with your name on it.
5. Promotional Products - Another obvious choice when it comes to marketing in the real world is promotional products. There are endless possibilities on how you can use them and can come personalized with your company logo and online information.
Some key things to consider when using promotional products to advertise your online business:
- Make sure your URL is large and visible
- For the best possible leads, it’s always smart to choose a product that compliments what your business does
- To draw a lot of impressions, apparel items like t-shirts and hats are best because they are worn out in public
- Useful items are typically kept longer, with the average lifespan of a promotional product being 5.8 months
Offline Marketing Ideas to Help Your Business
6. Newsletters – These can be just as effective as flyers to the right crowd of customers, or like-minded business contacts. When creating your newsletter, try to make it an ‘indirect’ selling tool, where you give the reader some useful information that they don’t have to pay for.
7. Sponsorship – We live in an era of cost-cutting, particularly in public and private school systems. You can sponsor almost any person or cause that needs money and it will help expand your marketing reach.
8. Team - Empower your team members to make an impression - Give your employees swag and samples that they can share with friends and family when they’re off duty. Grant them the authority to give customers extra flexibility when it comes to policies, and you’ll empower them to share the love of your brand. Encourage them to engage in conversation – and not necessarily only about your products – with prospects, and those prospects may soon be talking about you and your team in their own conversations.
9. Informative Pamphlets - Giving out free, informative pamphlets can be a pro-active way to engage new customers. Try to resist making them too sales-focused and get people onside by including genuinely useful content, such as recipes or top tips related to your product or service.
Offline Marketing Ideas to Help Your Business
10. Your Car - Turn your car into a mobile billboard. Placing a sign on the top or sides of the vehicle is one way to do this. Alternatively you could be a little more creative, for example landscape gardeners could cover their car in Astroturf, while children’s entertainers may put a big red nose on the front of theirs.
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